From The Beginning...

Don Seelye Ford Retro


Seelye Kia is part of the Seelye Auto Group which has been serving Southern Michigan for over 50 years.

Donald J. Seelye opened his first dealership in Kalamazoo, Michigan after serving as a marine during World War II. He had also received a Purple Heart from President Harry S. Truman for injuries received during the Battle of Iwo Jima. Mr. Seelye passed away in 1997, but his discipline, commitment to others, and attention to detail are still in our dealership today.

Our dealership's core group of professionals have been with us since the beginning, serving 2nd and 3rd generations of customers!

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"To Whom Much Is Given, Much Is Expected."

This holds true for business. Without our community, we are nothing. It is with this attitude that you will see our greatest contribution to our great city. Whether we are helping a local school raise money for uniforms or first aid kits, or even sending someone to cheer camp, Seelye Kia of Battle Creek is committed to making our city the best it can be.

Some of the other organizations that we raise money for are the United Way, The American Cancer Society, Big Brother/Big Sisters, The Boys and Girls Club and many more!

Want us to help your organization in the community? Check out our Community Support Form page to let us know!

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Our Dealership...

Old Don Seelye Ford


Seelye Kia of Battle Creek joined the Seelye Auto Group in 2002 and has been an integral part of helping many people realize their dream of owning a car. One of the unique things about Seelye Kia of Battle Creek is that it is one of the few remaining dealerships in the area that you can actually deal directly with an owner. Kent Matthews has partnered with Don Seelye's son Mike and his grandson Mickey, to keep Don's vision of "service to his fellow man" alive. Kent can be found most mornings serving coffee and snacks to customers in our newly remodeled waiting room. Also coming in the fall of 2017 will be a state-of-the-art addition to our award-winning service department, adding 50% more capacity to improve both quality and time.

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Seelye Kia of Battle Creek was recently recognized by as a leader in Customer Satisfaction. Kia Motor Company also to the top spot for the 2nd year in a row as the nation's most dependable vehicle on the road for vehicle quality. Kia is #1!

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When considering the purchase of an automobile or the need for service, please consider US. It would be our pleasure to serve you!